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Sears Eliminates Gift Card Expiration Dates

                      Sears Gift Cards Are Good for Life

    HOFFMAN ESTATES, Ill., Dec. 16 /PRNewswire/ -- Just in time for
last-minute holiday shoppers, Sears (NYSE: S) today announced it is
eliminating expiration dates from all Sears gift cards issued beginning
tomorrow.
    "Sears customers have told us they want gift cards without fees or
expiration dates," said Kris Crow, vice president of customer relationship
management for Sears, Roebuck and Co.  "While other retailers charge fees and
enforce expiration dates, Sears has never attached maintenance fees to its
gift cards and now our gift cards never expire."  Previously, Sears gift cards
generally expired two years from the date of purchase.
    "Gift cards have been very popular this holiday season, and now there is
another reason for Sears shoppers to purchase a gift card for family and
friends," Crow said.
    Sears gift cards can be purchased in increments of $5-$500 and can be
redeemed at all Sears store locations.

    About Sears
    Sears, Roebuck and Co. is a leading broadline retailer providing
merchandise and related services. With revenues in 2002 of $41.4 billion, the
company offers its wide range of home merchandise, apparel and automotive
products and services through more than 2,700 Sears-branded and affiliated
stores in the U.S. and Canada, including approximately 1,000 full-line stores
and 1,600 specialty stores. Sears also offers a variety of merchandise and
services through sears.com, landsend.com, and specialty catalogs.  Sears is
the only retailer where consumers can find each of the Kenmore, Craftsman,
DieHard and Lands' End brands together -- among the most trusted and preferred
brands in the U.S. The company is the largest provider of product repair
services with more than 14 million services calls made annually.

SOURCE  Sears, Roebuck and Co.

Web site: http://www.sears.com
CONTACT: Rochelle Williams of Sears, Roebuck and Co.,
+1-847-286-2081
NOTE TO EDITORS: Contact Sears Public Relations to arrange for
photos in a Sears store