CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Celebrates Style & Music With the Introduction of Now + Here
Retailer launches a new clothing destination and offers the chance to
become the first-ever Now + Here Rock the Scene reporter
HOFFMAN ESTATES, Ill., July 29 /PRNewswire/ -- Just in time for the
back-to-school shopping season, Sears is opening Now + Here, a fast fashion
destination for juniors and young men. Now + Here will offer the trends and
styles that young shoppers are looking for when it comes to creating looks
that reflect their personality. The new fashion destinations will feature
the must-have trends for fall that young shoppers want like Battle Gear,
Girly Grunge, Biker Chic and Sweet Dreams. Now + Here will also offer
exclusive and new brands for juniors such as Bongo and Rebecca Bon Bon as
well as Amplify for young men.
"Our young customers are fashion forward and eager to experiment with
new looks that reflect their evolving personal styles," said Melanie
Henson, chief marketing officer, Sears Apparel. "Now + Here offers the
must-have trends and styles that allow our customers to stand out and get
noticed, all at an amazing value."
Now + Here destinations will launch nationwide in August and will be
located at the mall entrance in Sears stores across the country.
Search for the Now + Here Rock the Scene Reporter
To kick-off the Now + Here destinations, the retailer is conducting a
national search for the most passionate and stylish young music fans in the
country to enter for the chance to be named a Now + Here Rock the Scene
reporter(1). Beginning July 29, music fans can visit
http://www.sears.com/livenation and submit a one-minute video testimonial
demonstrating their personal style and explaining why they should be chosen
as a Now + Here Rock the Scene reporter.
The top 20 entries nationwide will be named Now + Here Rock the Scene
reporters and will be awarded a Live Nation 30-Day Ultimate Access Pass
granting them access to concerts at a participating Live Nation venue
within 30 days; ground transportation to and from the show; a professional
videographer so they can report on fashion and music from each event;
insider access such as backstage passes, artist access and photo pit passes
at designated shows. Plus, the top 20 will be decked out in new fashions
from the Now + Here shop at an exclusive styling event.
Ultimately, one male and one female reporter that generate the best
content from their 30 day music tour will win a Live Nation 2011 Ultimate
Access Pass and a $5,000 cash prize.
"The synergy of music and fashion drives the hottest trends for young
shoppers, as both allow them to express their individual personalities,"
added Henson. "The search for the Now + Here Rock the Scene reporter is a
way we can celebrate that connection and offer them a unique chance to
showcase their passions."
Nationwide Auditions
Beyond just submitting an audition video online, Live Nation will host
17 live audition events in Chicago, Los Angeles, New York, San Francisco,
Seattle and Washington D.C. area Sears stores beginning July 29. The first
500 consumers to audition at these in-store events will receive $50 Concert
Cash to see an upcoming Live Nation concert of their choice.
Plus, three in-store events will feature concerts from today's top
artists. On July 29, artist Jason Derulo will perform in-store at the
Woodfield Mall Sears store in Schaumburg, Il. Fans can gain access to his
exclusive performance by being one of the first 400 to audition for the
chance to be named a Now + Here Rock the Scene reporter. On August 4,
Travie McCoy will perform at the Northridge, CA Sears store and on August
19, B.O.B will perform at the Woodbridge, NJ Sears. Space is limited for
all in-store concerts.
For details on all in-store events and exclusive in-store concerts,
please visit http://www.sears.com/livenation. To view fashions from Now + Here and
to shop online, please visit http://www.sears.com/nowandhere.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY
STAR? Retail Partner of the Year. The company is the nation's largest
provider of home services, with more than 12 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.
(1) ENTRY IN THIS CONTEST CONSTITUTES ACCEPTANCE OF THE CONTEST
OFFICIAL RULES. NO PURCHASE NECESSARY TO ENTER OR WIN. THIS CONTEST IS OPEN
ONLY TO LEGAL RESIDENTS OF THE U.S. WHO ARE AT LEAST 16 YEARS OF AGE AT THE
TIME OF ENTRY. GET YOUR PARENT'S CONSENT IF YOU'RE UNDER 18. THE CONTEST
BEGINS JULY 29, 2010 AND ENDS OCTOBER 6, 2010. VOID WHERE PROHIBITED BY
LAW. PLEASE VISIT http://WWW.SEARS.COM/LIVENATION FOR FULL DETAILS OR VISIT A
PARTICIPATING SEARS STORE LOCATION.
SOURCE Sears, Roebuck and Co.
Web site: http://www.sears.com
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Natalie Norris-Howser of Sears Holdings,
+1-847-286-6080, Natalie.Norris-Howser@searshc.com; or Leah
Linder of Euro RSCG Worldwide PR, +1-212-367-6820,
leah.linder@eurorscg.com, for Sears, Roebuck and Co.
