CONTACT:
Sears Public Relations And Communications
(847) 286-8371
America, the Sears Blue Tool Crew Needs Your Vote in the 'Unsung Heroes: Dads Making a Difference' Contest
Help Determine which Dad Receives the Grand Prize of $30,000 in Services
and Assistance from Sears to Advance His Work in the Community
HOFFMAN ESTATES, Ill., July 15 /PRNewswire/ -- America, the Sears Blue
Tool Crew needs your vote to help reward some very deserving dads! In
celebration of Father's Day, the Sears Blue Tool Crew saluted dads making a
difference throughout the month of June by asking their family and friends
to nominate those who use their tools and talents to benefit their
communities. From a collection of inspiring entries, the Sears Blue Tool
Crew has selected 10 deserving finalists. Ever dreamed of becoming a judge
on a DIY reality show? This is your chance to help select the grand prize
winner who will receive $30,000 to put towards a project for their
organization of choice. Now through July 30, you can read the inspiring
stories of the finalists and cast your vote for a winner at
searsunsungheroes.com.
"The 10 finalists that we selected embody the spirit of the 'Sears
Unsung Heroes: Dads Making a Difference' program by serving as a daily
inspiration to their families and communities," said Ty Pennington, Sears
spokesman. "I am excited to work with Sears to provide the right tools and
resources to these unsung heroes and see their dream projects come to
life."
Each of the 10 finalists is already a winner and will receive $3,000
worth of tools from the Sears Blue Tool Crew. The grand prize winner will
have the opportunity to further advance his community work through the
$30,000 top prize. Once the grand prize winner is selected, the Sears Blue
Tool Crew will bring the winner's project to life. The winner will be
determined solely by America's vote at searsunsungheroes.com. The finalists
are:
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-- Charles Muller, Rensselaer, N.Y.
-- Chris Dodds, Greenfield, Ohio
-- Clyde Underwood, Pittsburgh, Pa.
-- Duane Weaver, Alexander, N.C.
-- Glenn Minney, Frankfort, Ohio
-- Kenton Meier, Fremont, Neb.
-- Michael Penoyer, Sherrill, N.Y.
-- Scott Longmire, Algonquin, Ill.
-- Victor Badaracco, Bayonne, N.J.
-- Victor Sander, Kailua, Hawaii
"We are excited to offer these 10 deserving dads the opportunity to
receive tools for their community projects from America's trusted tool
advisors - the Sears Blue Tool Crew," said Steve Light, senior vice
president, tools and hardware for Sears Holdings. "Similar to how the Sears
Blue Tool Crew is there for projects big and small, our Unsung Heroes
program recognizes a project - big or small - from backyard swingset to
community playground. And we're thrilled to give Americans the opportunity
choose an outstanding finalist who will ultimately receive the grand prize
to enable them to complete the project of his dreams," Light added.
Friends and neighbors of the 10 finalists are encouraged to spread the
word locally to help bring the grand prize project to their hometown. After
each vote is cast, the Web site allows visitors to send out messages
through Facebook and Twitter so that they can let everyone know that their
ballot has been cast.
Celebrating Unsung Heroes
The "Dads Making a Difference" contest is the first program in the
Sears Blue Tool Crew's new "Unsung Heroes" campaign, an ongoing effort to
shine the light on individuals and organizations that are using their tools
and talents to benefit the community. The http://www.searsunsungheroes.com website
will be continually updated with information on upcoming programs and
completed projects.
The tools section of http://www.sears.com has helpful information and updates
on the latest innovative products, great values and helpful solutions from
the Sears Blue Tool Crew. Beyond the Sears site, the Sears Blue Tool Crew
has plenty more on the Web.
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-- Before you cast your vote, check out Ty Pennington's video about the
"Unsung Heroes" finalists at http://www.youtube.com/searsbluetoolcrew
-- Become a fan of the Sears Blue Tool Crew page on Facebook at
http://www.facebook.com/SearsBlueToolCrew for the latest news, deals and
contests, including great deals from the Sears Blue Tool Crew
-- Follow the Sears Blue Tool Crew on Twitter @BlueToolCrew to stay in the
know about upcoming deals, project tips and more
For more information on the full line of tools available from Sears
visit http://www.sears.com.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY
STAR? Retail Partner of the Year. The company is the nation's largest
provider of home services, with more than 12 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.
SOURCE Sears, Roebuck and Co.
Web site: http://www.sears.com
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036;
or Dan Skinner of Zeno Group, +1-312-396-9706,
Dan.Skinner@zenogroup.com, for Sears
