CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Auto Center Invites Adventurers to Begin 'Exploring My America'
21 Teams to Document Week-Long Journeys Across Nine Iconic U.S. Highways
HOFFMAN ESTATES, Ill., June 23 /PRNewswire-FirstCall/ -- Americans have
always embraced the soul of the open road. With summer here, the time has
come for those with a spirit of adventure and exploration to travel along
the legendary roadways of America -- from the picturesque shores of the
Pacific Coast, along iconic Route 66, to the famed Appalachian Trail. Sears
Auto Center is inviting intrepid travelers to join the "Exploring My
America" campaign. Sears Auto Center will outfit 21 teams for a week-long
journey along one of nine famous American highways and give them a video
camera to document and share their journey.
Is the highway calling you? Are you ready to leave the everyday world
behind and explore a unique piece of Americana? Then sign up now at
exploringmyamerica.com and submit your audition video. Sears Auto Center is
looking for teams of travelers with creativity and personality to showcase
their talents. The 21 teams selected will be sent off on a week-long
journey, documenting every day of their voyage. Beginning July 11, three
teams will depart each week for seven weeks.
"Sears Auto Center is inviting Americans to return to our country's
great highways and explore the roadside attractions, landmarks and
landscape that make America unique," said Bill Jackson, president, Sears
Authorized Independent Auto Centers, LLC. "Our team of auto care experts
specializes in getting our customers' cars ready for the great American
road trip and we're excited to invite them to participate in the 'Exploring
My America' campaign."
Everything You Need for the Road Ahead
The 21 teams chosen for "Exploring My America" will be well stocked as
they head on down the road. Prior to departure, each team will receive a
21-point inspection from the Sears Auto Center Blue Crew. They'll also
receive $500 in Sears Auto Center store credit for any last-minute
tune-ups. Each team will receive $1,500 in travel funds for food, gas,
lodging and other expenses.
And since this trip is all about capturing the experience, each team
will receive an HD video camcorder and Wi-Fi card for recording and
uploading every leg of the journey. Each team's mission is to interact with
people along their assigned route, capture interesting stories of unique
personalities and places, and file their stories daily to
ExploringMyAmerica.com for all to enjoy. Each team's car will also be
outfitted with temporary Sears Auto Center and sponsor signage to easily
identify the traveling crew.
Teams must consist of at least two members and can contain as many
members as the car can safely hold according to the instruction manual.
Team members under the age of 18 can join as long as their parent or
guardian is serving as team captain. Full program details are available at
exploringmyamerica.com.
Where the Road Takes You
Sears Auto Center has mapped out nine iconic routes for "Exploring My
America" and the 21 teams will travel a portion of these highways:
>
-- Pacific Coast/Highway 101: Olympic National Park, Forks, Wash., to San
Diego
-- Route 66: Chicago to Los Angeles
-- Coast to Coast/Route 20: Oregon Coast to Provincetown, Mass.
-- Atlantic Coast/Route 1: New York City to Key West, Fla.
-- Road to Nowhere/Highway 83: South Padre Island, Texas to Bismarck, N.D.
-- Appalachian Trail: Atlanta to Gorham, N.H.
-- Loneliest Road/Highway 50: San Francisco to Ocean City, Md.
-- Great River Road: Grand Rapid, Minn., to New Orleans
-- Dixie Overland Highway/Highway 80: Savannah, Ga., to San Diego
As the teams record their travels, they'll also be competing for cash
prizes. You can vote for the best videos at exploringmyamerica.com
beginning July 11 to help determine daily and weekly winners. Each week,
the best road tripper will receive a $500 cash prize. Sears Auto Center
will also choose top content and moment of the week awards and hand out a
$200 Sears Auto Center gift card to the submitting team. And your vote
could make you a winner. Daily voters will be entered into a random drawing
to receive $100 cash or Sears Auto Center credit. For official sweepstakes
rules and details, visit exploringmyamerica.com.
Sears Auto Center: Getting You Ready for All Your Summer Road Trips
No matter where your summer travels take you, Sears Auto Center has
everything you need to get your car in top shape throughout the season.
Sears Auto Center carries all the essentials, including tires, brakes and
America's most trusted automotive battery brand, DieHard. Sears Auto Center
also has the products to take your car to the next level, including custom
wheels, performance suspensions and navigation systems. For more
information, visit sears.com/auto.
About Sears Auto Center
Sears Auto Center is a leading provider of automotive maintenance and
repair services and parts, with nearly 850 locations nationwide offering a
full array of passenger and light truck tires, DieHard? batteries,
Craftsman? auto accessories and more. Sears has a long history as America's
trusted place for car care, having offered auto parts since 1905 and
service since 1931. Sears Auto Center offers customers convenient locations
and hours, as well as an extensive menu of services. Sears Auto Center is a
division of Sears, Roebuck and Co.
About Sears Holdings Corporation
Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR? Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' website at http://www.searsholdings.com.
SOURCE Sears, Roebuck and Co.; Sears Auto Center
Web site: http://www.sears.com http://www.exploringmyamerica.com/
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036,
Larry.Costello@searshc.com; or Dan Skinner of Zeno Group,
+1-312-396-9706, Dan.Skinner@zenogroup.com, for Craftsman
