CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Sears Blue Tool Crew Invites America to Salute Dads Making a Difference Through the Launch of Unsung Heroes Program
Tool Guru Ty Pennington Encourages Americans to Nominate Deserving Dads
HOFFMAN ESTATES, Ill., June 2 /PRNewswire/ -- June is the month to
celebrate fathers. With so many of them making valuable contributions in
their communities, the Sears Blue Tool Crew has created a program that
salutes some very deserving dads. "Unsung Heroes: Dads Making a Difference"
celebrates dads who are using their tools and talents to benefit their
communities. The Sears Blue Tool Crew is seeking entries that spotlight the
work of these exemplary role models and America's vote will help pick the
grand prize winner. The "Dads Making a Difference" contest kicks off the
Sears Blue Tool Crew's new "Unsung Heroes" campaign that will continue to
pay tribute throughout the year to those using their tools and talents to
benefit the community.
"We know there are dads everywhere who serve not only as an inspiration
to their own kids, but to their entire community," said Ty Pennington,
Sears spokesman. "These programs are about bringing families and
communities together and I am excited to partner with the Sears Blue Tool
Crew to bring the right tools and resources to these deserving unsung
heroes."
Recognizing the important role many dads play as the go-to person for
DIY projects, the Sears Blue Tool Crew is issuing a call for nominations
for all dads who are actively involved in community-oriented projects.
Entries, which require a 250-word-or-less essay and a photo, will be
accepted at searsunsungheroes.com. A panel of judges, including Ty
Pennington, will select 10 finalists and America's vote will decide which
nominee will receive a special visit from the Sears Blue Tool Crew to help
bring a needy or ongoing project to life. Each finalist will receive a tool
prize package from the Sears Blue Tool Crew, while the grand prize winner
will receive $30,000 in services and assistance from the Sears Blue Tool
Crew to help further advance his community work.
Nominations should focus on how the deserving dad uses his tools and
talents for the benefit of a project in his hometown. Entries will be
accepted from June 1 through June 30. From July 14-30, Americans can cast
their votes for which deserving dad will receive a visit from the Blue Tool
Crew with the tools and resources to bring their projects to life like
never before. Official contest rules are available at searsunsungheroes.com
under the "Rules" tab.
"We are excited to honor fathers through the 'Dads Making a Difference'
program," said Steve Light, Sr. Vice President, tools and hardware for
Sears Holdings. "Every day the Sears Blue Tool Crew meets hundreds of dads
who use our tools to create amazing results. There's no better way to
celebrate Father's Day than to salute their efforts and help bring their
projects to life."
Celebrating Unsung Heroes
The "Dads Making a Difference" contest is the first program in the
Sears Blue Tool Crew's new "Unsung Heroes" campaign, an ongoing effort to
shine the light on individuals and organizations that are using their tools
and talents to benefit the community.
"Unsung Heroes is our way of celebrating individuals doing great things
through DIY that may not always receive the recognition they deserve,"
added Bill Kiss, Chief Marketing Officer, tools and hardware for Sears
Holdings. "In the coming months we look forward to bringing the stories and
experiences of these inspiring people to life and using the tools and
resources of the Sears Blue Tool Crew to honor and help their efforts."
The tools section of http://www.sears.com has helpful information and keeps
you updated on the latest innovative products, great values and helpful
solutions from the Sears Blue Tool Crew. Beyond the Sears site, the Sears
Blue Tool Crew has plenty more on the Web.
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-- Become a fan of the Sears Blue Tool Crew page on Facebook at
facebook.com/SearsBlueToolCrew for the latest news, deals and contests,
including great deals for Father's Day from the Sears Blue Tool Crew
-- Follow the Sears Blue Tool Crew on Twitter @BlueToolCrew to stay in the
know about upcoming deals, project tips and more
For more information on the full line of tools available from Sears and
to start shopping for Father's Day, visit http://www.sears.com.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY
STAR? Retail Partner of the Year. The company is the nation's largest
provider of home services, with more than 12 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.
SOURCE Sears, Roebuck and Co.
Web site: http://www.sears.com
Company News On Call: http://www.prnewswire.com/comp/923204.html
CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036;
or Dan Skinner of Zeno Group, +1-312-396-9706,
Dan.Skinner@zenogroup.com, for Sears
