CONTACT:

Sears Public Relations And Communications
 
(847) 286-8371

Sears Helps Families Make 'The Big Switch' to Replace Five Million Old Appliances With ENERGY STAR(R) Qualified Models

 Customers Encouraged to Take ENERGY STAR Pledge and Potentially Save More
                        Than $2,500 on Utility Bills

    HOFFMAN ESTATES, Ill., May 27 /PRNewswire/ -- Today, Sears, as the 2010
ENERGY STAR? Retail Partner of the Year, is launching a new initiative
called The Big Switch, to help families make the switch to five million
ENERGY STAR qualified appliances. The Big Switch is aimed at helping
families remove and recycle millions of inefficient appliances from the
energy grid for good, and saving families more than $2,500 on their utility
bills(1). Sears is also launching a new website, searsbigswitch.com, where
customers can take the Sears ENERGY STAR Pledge and learn more about how
they can help reduce their energy and water consumption and reduce their
impact on the environment.

    (Logo: http://www.newscom.com/cgi-bin/prnh/20100527/CG12038LOGO)

    "Sears is committed to offering the benefits of energy efficiency and
ENERGY STAR to our customers and helping them save money," said Doug Moore,
president of Home Appliances for Sears. "On the heels of the national 'Cash
for Appliances' program, we hope to create a movement with The Big Switch
that encourages even more customers to take the ENERGY STAR Pledge,
consider ENERGY STAR qualified appliances and learn more about the small
steps they can take to make a difference for our environment. We're asking
customers to take the first small step today by going to SearsBigSwitch.com
and taking the Sears ENERGY STAR Pledge."

    Beyond the financial savings, The Big Switch will also reduce
greenhouse gas emissions through the replacement and responsible disposal
of old appliances. Sears does this through its recycling program. Sears was
the first retail member of the EPA's Responsible Appliance Disposal (RAD)
program.

    "Sears continues to demonstrate innovative ways to educate consumers
about energy-efficient products and ENERGY STAR," said Gina McCarthy,
Assistant Administrator for Air and Radiation at the Environmental
Protection Agency. "Thanks to these efforts by Sears, and those of our
other partners, we continue to see an increased demand for products that
have earned the ENERGY STAR that help Americans save money on their utility
bills and reduce harmful greenhouse gas emissions."

    To take the Sears ENERGY STAR Pledge and learn more about The Big
Switch, visit searsbigswitch.com.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY
STAR Retail Partner of the Year. The company is the nation's largest
provider of home services, with more than 12 million service calls made
annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.

    About Sears Home Appliances

    Sears is the nation's leading appliance retailer with the largest
selection - over 4400 models. Only Sears sells the top 10 brands, including
Kenmore, the nation's leading appliance brand. Sears always beats the
competition's price, guaranteed, up to 30 days. Sears offers worry-free
1-year service, guaranteed and free help and support on all brands serviced
by Sears 24/7 by phone. Sears provides next day delivery on over 1600
models - that's five times more than any national competitor. In March
2009, Sears launched the online ENERGY STAR Rebate Center - a program to
help educate Americans about the millions of dollars in rebates that are
available for ENERGY STAR qualified products and make it faster to receive
these rebates. Sears has demonstrated its commitment to increasing
America's energy efficiency through its actions over more than 10 years.

    Sears sells more ENERGY STAR qualified appliances than any other
retailer. In fact, in 2008, Sears was the first retailer to sell more than
3.1 million ENERGY STAR qualified appliances from the nation's top brands,
including Kenmore, the nation's leading appliance brand.

    About ENERGY STAR

    ENERGY STAR was introduced by the U.S. Environmental Protection Agency
in 1992 as a voluntary market-based partnership to reduce greenhouse gas
emissions through increased energy efficiency. Today, ENERGY STAR offers
businesses and consumers energy-efficient solutions to save energy, money
and help protect the environment for future generations. More than 17,000
organizations are ENERGY STAR partners committed to improving the energy
efficiency of products, homes, buildings and businesses. For more
information about ENERGY STAR, visit http://www.energystar.gov or call
toll-free 1-888-STAR-YES.

    (1) Based on utility savings over five years, associated with replacing
the following 10-year-old non-ENERGY STAR qualified products: refrigerator,
dishwasher, clothes washer, room air conditioner and water heater, with
ENERGY STAR products.


SOURCE Sears, Roebuck and Co.

 

 
Web site: http://www.sears.com http://www.searsholdings.com

 http://searsbigswitch.com http://www.energystar.gov

  

 
Photo: http://www.newscom.com/cgi-bin/prnh/20100527/CG12038LOGO

 PRN Photo Desk, photodesk@prnewswire.com

  

 
Company News On Call: http://www.prnewswire.com/comp/923204.html

  

 
CONTACT: Larry Costello of Sears Holdings Public Relations,
 +1-847-286-9036, or +1-847-346-4514, Larry.Costello@searshc.com;
 or Sarah Yansura of Euro RSCG Worldwide PR, +1-212-367-6804,
 Sarah.Yansura@eurorscg.com, for Sears, Roebuck and Co.