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Press Release
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CONTACT:

Sears Public Relations And Communications
(847) 286-8371

Sears Helps Maine Residents Access Up to $300 in Rebates on ENERGY STAR(R)-Qualified Home Heating and Cooling Equipment

              Sears Also Enhances Sears.com/energystar Website

    HOFFMAN ESTATES, Ill., April 30 /PRNewswire-FirstCall/ -- Sears Home
Services(TM) is helping Maine residents access the $1,263,000 in rebates
available for ENERGY STAR?-qualified home heating and systems beginning May
1 until funds are exhausted, as part of the "Cash for Appliances" rebate
program. As the 2010 ENERGY STAR Retail Partner of the Year, Sears has
revamped its website, Sears.com/energystar to include even more tools to
help Americans learn about ENERGY STAR, search for rebates and credits,
find the right appliance and dispose of the old one properly, and take
small steps to make a big difference. In an effort to help Maine residents
better manage the rebate process, the Sears site also includes an
interactive map, energy savings rebate calculator and information about
ENERGY STAR products that qualify for the state rebates so customers can
quickly and easily identify their favorite brands and models that are
available for in-store purchase.

    "At Sears, we're always looking for ways to make it easier and more
affordable for Americans to swap out their old, inefficient appliances for
new, ENERGY STAR-qualified models," said Stuart Reed, senior vice president
and president of Sears Home Services. "This rebate money will go quickly,
so we encourage our customers in Maine to take advantage of the stimulus
plan as early as possible to ensure access to the state funds."

    Under the U.S. Department of Energy-approved appliance rebate plan for
Maine, residents purchasing ENERGY STAR-qualified home heating and cooling
systems qualify for rebates from $100 to $300(1). In order to qualify for
the following rebates, residents are required to replace an existing,
less-efficient heating system with a high-efficiency model.



> -- $100 for gas tankless water heaters -- $100 for central air conditioners -- $100 for gas and oil furnaces -- $150 for electric heat pump water heaters -- $250 for air source heat pumps -- $200 - $300 for gas and oil boilers For Maine homeowners interested in purchasing energy-efficient, ENERGY STAR-qualified home heating systems, Sears Home Services will assist shoppers from start to finish. They can:

> -- Provide information about which systems qualify for state rebates online at Sears.com/energystar -- Direct consumers to 1-800-766-6298 to arrange an in-home appointment The Sears project consultant who performs the home visit will provide details at that time on eligible ENERGY STAR-qualified HVAC systems and applicable rebates. The project consultant will also supply the required forms and certificates so the Maine homeowner can apply for the appropriate rebates. After installation of the new, ENERGY STAR-qualified system is complete, Sears Home Services will dispose of the old, inefficient HVAC unit according to the appropriate Maine State laws. For full rebate updates and details, and to learn more, please visit Sears.com/energystar or call 1-800-766-6298. About Sears, Roebuck and Co. Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. Sears, Roebuck is the 2010 ENERGY STAR? Retail Partner of the Year. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at http://www.sears.com or the Sears Holdings Corporation website at http://www.searsholdings.com. (1) Program details subject to change. For the most up-to-date information visit http://www.Sears.com/EnergyStar. SOURCE Sears, Roebuck and Co.

Web site: http://www.sears.com

Company News On Call: http://www.prnewswire.com/comp/923204.html

CONTACT: Larry Costello of Sears Holdings Public Relations,
+1-847-286-9036, +1-847-346-4514, Larry.Costello@searshc.com; or
Jody Sunna of Euro RSCG Worldwide PR, +1-212-367-6831,
+1-646-409-3782, Jody.Sunna@eurorscg.com, for Sears, Roebuck and
Co.