CONTACT:

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(847) 286-8371

Craftsman(R) Brand to Produce Officially Licensed Major League Baseball Tools, Storage Units and Lawn and Garden Equipment

     America's Most Trusted Tools Join Forces with the National Pastime

    NEW YORK, April 26 /PRNewswire-FirstCall/ --The Craftsman brand
announced today that Major League Baseball Properties has added Craftsman
to an already formidable lineup of companies providing Officially Licensed
Products. The four-year deal allows Craftsman to feature the logos of Major
League Baseball and its 30 Clubs on products including hand tools, power
tools, tool storage and lawn and garden tools and equipment.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20100426/CG92707)

    "Craftsman, Sears, and Baseball have been American icons for
generations," said Howard Smith, Senior Vice President, Licensing, Major
League Baseball. "The addition of Major League Baseball products from
Craftsman is a perfect fit, and we know our fans will be excited by this
unique relationship and the innovative way that we are able to offer
branded products of the highest caliber."

    "We're thrilled to be working with MLB and to introduce Major League
Baseball-Craftsman products," said Kris Malkoski, Vice President and
General Manager of the Craftsman brand for Sears Holdings. "We know that
Craftsman consumers are very passionate about our brand in much the same
way MLB fans are about 'their' teams, and the agreement with MLB is another
way that Craftsman is bringing innovative products to our customers and
their devout counterparts who are Major League Baseball fans. All of the
tools and products alike will be permanently branded with the logos of
Major League Baseball, providing all of the innovation, reliability and
trust in your hands that is Craftsman." Malkoski added.

    All Craftsman hand tools are backed by a lifetime warranty, which means
from Spring Training to the Fall Classic and all throughout the off-season,
you can turn to Craftsman to enjoy your team, at the top of its game, for a
wide range of projects. It might be the only thing rival baseball fans can
agree upon -- Craftsman tools are ready for any project season after
season.

    Whether you put them to the test, or keep a separate set in pristine
condition to display your allegiance, these tools are sure to be a hit with
collectors and project enthusiasts alike.

    For more than 80 years, Craftsman hand tools, power tools, lawn and
garden equipment and garage storage units have been at the center of
innovative garages and workrooms across America. Craftsman was ranked as
the most trusted tool brand in America in the 2008 Harris Interactive
Equitrend Brand Study. For more information on Craftsman's wide selection
of products, visit http://www.craftsman.com.

    About Major League Baseball Properties:

    The Major League Baseball Clubs formed Major League Baseball Properties
(MLBP) in 1966 as the Club's agent for marketing and trademark licensing
and protection. Major League Baseball Properties is responsible for
managing consumer licensing activities, developing national advertising
campaigns, cultivating sponsorship opportunities with major consumer brands
and corporations, growing the game and the business of baseball outside the
United States and creating national marketing programs in conjunction with
Clubs, broadcast rights holders and national sponsors. MLBP also operates a
full-service video and audio production unit (Major League Baseball
Productions), a publishing division and stock photo licensing agency, and
manages logistics for the All-Star Game and World Series as well as all
other special events. For more information on Major League Baseball, log on
to MLB.com.

    About Sears Holdings Corporation:

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR? Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' website at http://www.searsholdings.com.

    About Sportbox:

    Boston-based Sportbox?, (http://www.sportsbox.com) founded in 2002, is an
official licensee of Major League Baseball, having been a Licensee of the
National Collegiate Athletic Association (NCAA), Major League Soccer (MLS),
American Hockey League (AHL) and Major League Lacrosse (MLL). Leveraging
direct and ongoing relationships, Sportbox sets itself apart from other
firms by offering clients services and insight on all aspects of licensing,
advertising, marketing, media, and significant retail experience. Licensed
product categories currently owned or under management include portable
audio, video, cellular electronics, the exclusive rights to all terrestrial
radios with Major League Baseball along with a new and emerging line of
Craftsman/MLB Hand tools, Power tools, Tool storage and Lawn and Garden
Tools and Equipment.

    Major League Baseball trademarks and copyrights are used with
permission of Major League Baseball Properties, Inc. Visit MLB.com.


SOURCE Sears Holdings Corporation

 

 
Web site: http://www.craftsman.com http://www.MLB.com

 http://www.searsholdings.com http://www.sportsbox.com

  

 
Photo: http://www.newscom.com/cgi-bin/prnh/20100426/CG92707 AP
 Archive: http://photoarchive.ap.org AP PhotoExpress Network: PRN4
 PRN Photo Desk, photodesk@prnewswire.com

  

 
Company News On Call: http://www.prnewswire.com/comp/923204.html

  

 
CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036,
 Larry.costello@searshc.com; or Dan Skinner of Zeno Group,
 +1-312-396-9706, Dan.skinner@zenogroup.com, for Craftsman; or
 Jeff Heckelman of MLB Properties, +1-212-931-7878,
 jeff.heckelman@mlb.com; or Marty Appel of Appel Public Relations,
 +1-212-245-1772, AppelPR@aol.com, for Sportbox