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Sears Keeps Americans Lawns and Pockets Green

    Sears Blue Lawn & Garden Crew(TM) Launches Comparison Shopping Site,
                             SearsYardGuru.com

    HOFFMAN ESTATES, Ill., April 13 /PRNewswire/ -- With the economy
changing Americans' spending habits, consumers are looking for ways to keep
the green in their wallets and lawns this summer. With lawn care costs
averaging $40 per week, per half acre - or $1,120 for weekly maintenance
from April through October(1) - it is no surprise that homeowners are
looking for more affordable options. In fact, within the past year,
approximately six in 10 Americans who used landscaping or lawn mowing
services cut back or stopped use completely, according to a July 2009
Mintel study(2), preferring to do the job themselves. Seeing more consumers
shift towards do-it-yourself lawn care, Sears and the Sears Blue Lawn &
Garden Crew(TM) are putting the green back in Americans' wallets and yards
with SearsYardGuru.com and the Craftsman Value Guarantee.

    Developed to help homeowners find the right product at the best value,
the Sears Yard Guru, available at http://www.SearsYardGuru.com, is a unique online
shopping tool that gives product recommendations and allows customers to
compare Sears' robust offering of products and brands, to those of other
national home improvement retailers. Adding a layer of assurance, the
Craftsman Value Guarantee will also help reinforce consumers' purchasing
decisions, guaranteeing that Craftsman tractors and mowers purchased at
Sears will have the most features for your money.

    "Consumers are no longer just shopping for the best price, they are
also looking for value and convenience in the form of customer service,
product selection and more," said John Froman, president, Lawn & Garden for
Sears Holdings. "Shopping tools such as SearsYardGuru.com make it easier
for customers to find exactly what they want and need, without having to
compromise, while helping make yard work more affordable - and perhaps,
even more enjoyable."

    The Sears Yard Guru allows customers to compare the prices and features
of the Sears tractor and mower assortment, which includes brands such as
Craftsman, Husqvarna, Yard Man, Yard Machines and Snapper, against those of
other national home improvement retailers. Starting with a simple
consultation, customers are asked to answer a short series of questions
about the size and terrain of their lawn, feature preferences and usage
plans, and the Sears Yard Guru will create a customized recommendation of
the models that are right for their needs. Consumers can also compare
Sears' products against the competition, review product features and prices
against other retailers and brands - searching by product requirements or
specific model number.

    Craftsman products sold at Sears will also be backed by the Craftsman
Value Guarantee. With the Craftsman Value Guarantee, customers are assured
that Craftsman Tractors and Mowers provide the most features for their
money - guaranteed. If a customer finds the same or lower price on a
tractor or mower with the same or more features currently available for
sale at a national home improvement retailer, excluding online-only offers
and retailers, Sears will match the price and give them a gift card by
mail.

    For more information on the Craftsman Value Guarantee or how Sears'
Lawn & Garden products stack up to the competition, visit
SearsYardGuru.com.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY
STAR? Retail Partner of the Year. Key proprietary brands include Kenmore,
Craftsman and DieHard, and a broad apparel offering, including such
well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the
Apostrophe and Covington brands. It also has the Country Living collection,
which is offered by Sears and Kmart. We are the nation's largest provider
of home services, with more than 12 million service calls made annually.
Sears Holdings Corporation operates through its subsidiaries, including
Sears, Roebuck and Co. and Kmart Corporation. For more information, visit
Sears Holdings' Web site at http://www.searsholdings.com.

    (1) "Nine Ways to Save Big on Outdoor Chores," Ladies Home Journal,
July 2009

    (2) Mintel study "Economizing in the Home: DIY Retail-U.S.," July 2009


SOURCE Sears Holdings Corporation

 

 
Web site: http://www.searsyardguru.com

  

 
Company News On Call: http://www.prnewswire.com/comp/923204.html

  

 
CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036 or
 +1-847-346-4514, Larry.Costello@searshc.com; or Jody Sunna of
 Euro RSCG Worldwide PR, +1-212-367-6831 or +1-646-409-3782,
 Jody.Sunna@eurorscg.com, for Sears Holdings Corporation