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Kmart and Selena Gomez Announce Apparel Collection

  Dream Out Loud by Selena Gomez will be available exclusively at Kmart in
                                    July

    HOFFMAN ESTATES, Ill., March 30 /PRNewswire/ -- Kmart is pleased to
team up with actress, singer and icon Selena Gomez. Kmart and Gomez, along
with her master licensee Adjmi Cynosure Holdings, will launch "Dream Out
Loud" by Selena Gomez, a fashion collection geared to juniors. The
collection of value-priced fashions inspired by Gomez's signature style
will be available at Kmart stores and Kmart.com at the end of July, 2010.
The collection will include junior sportswear, handbags, belts, scarves,
hats, hair accessories, socks/hosiery, and--arriving in October--footwear.

    "Selena Gomez is a positive role model for teens and her fans all over
the world look to her for style inspiration," said John Goodman, executive
vice president, SHC Apparel and Home Fashions. "We are delighted to offer
our customers the opportunity to emulate her style with affordable apparel
and footwear options."

    Selena Gomez has become one of the most sought-after young stars today.
She graces television screens every week on her Disney Channel series
"Wizards of Waverly Place" and will next be seen on the big screen in the
FOX feature film "Ramona and Beezus." Gomez has comfortably segued into the
music industry with the release of her first CD, "Kiss & Tell" for
Hollywood Records, which just went gold.

    In addition to acting and singing, she has started her own production
company, July Moon Productions. Giving back has always been something very
important to Selena and last year she was named as the youngest UNICEF
Ambassador in the United States. In April, Gomez will begin production on
another feature film for FOX entitled "Monte Carlo" opposite Nicole Kidman,
and she is in the early stages of working on her sophomore CD.

    "I am proud to be able to join forces with Kmart to release my own
fashion collection!" said Selena Gomez. "This has been a dream of mine for
as long as I can remember and I feel privileged to be able to give the
consumer great product at a great value."

    The "Dream Out Loud" collection demonstrates how easy, affordable and
fun it is to express your personality through feminine fashion. The
collection of affordable mix-and-match fashions will be available just in
time for back-to-school shopping.

    About Kmart

    Kmart, a wholly owned subsidiary of Sears Holdings Corporation (Nasdaq:
SHLD), is a mass merchandising company that offers customers quality
products through a portfolio of exclusive brands that include Jaclyn Smith,
Joe Boxer, Country Living and Route 66. For more information visit the
company's Web site at http://www.kmart.com or the Sears Holdings Corporation Web
site at http://www.searsholdings.com.


SOURCE Kmart

 

 
Web site: http://www.kmart.com http://www.searsholdings.com

  

 
CONTACT: Colleen Cleary of Euro RSCG Worldwide PR,
 +1-212-367-6883, colleen.cleary@eurorscg.com; or Brit Reece of
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 Kmart