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Sears Blue Electronics Crew Doubles Down With #4 Brett Favre and Offers Eight Percent Instant Savings on Home Electronics

 This Friday and Saturday Sears Offers Savings on TVs 46 Inches and Larger

    HOFFMAN ESTATES, Ill., Jan. 21 /PRNewswire-FirstCall/ -- To help
football fans prepare for the much-anticipated playoff games this weekend,
Sears Blue Electronics Crew is igniting 'Favre Fever' with new TV
advertisements and special deals so customers can score the ultimate
football experience.

    As customers are watching the playoff games on their new TV, they can
check out Brett Favre's new Sears commercials at
http://www.youtube.com/watch?v=9qbQH8zG5kA. In line with the previous Sears
ads, the new ad also offers a comedic slant, but this time in reference to
Favre's shot at making it to Miami. Featuring Samsung products, the new
spots are scheduled to begin airing Sunday, Jan. 24.

    For those football fans that want to enjoy the game on a new
television, starting this Friday, Jan. 22 and Saturday, Jan. 23, they can
cash in on an eight percent instant savings on existing low prices for all
TVs 46 inches or larger, anyway they pay. The Sears Blue Electronics Crew
will extend the deal through Saturday, Jan. 30 to Sears cardholders only
for total electronics purchases more than $999. Discount not available for
use with Sears Card finance offers.

    The Sears Blue Electronics Crew is also offering additional savings*
for its customers, including:



 >
    --  $150 savings on a Zenith 42-inch Plasma TV, on sale for $499.99
        (regularly $649.99)
    --  $900 savings on a Samsung 46-inch LED TV, on sale for $1,599 (regularly
        $2,499)
    --  Free Blu-Ray Player with purchase of select Samsung TVs from Sunday,
        Jan. 24 to Saturday, Feb. 6
    (* Please note: These deals can not be combined with any other offers.)

    Additionally, Sears wants to help its customers throw the ultimate
tailgate party by giving a free seven-inch tailgate TV to the first 444
people who purchase any TV on Sunday, Jan. 24 after 6 a.m. EST at
Sears.com.

    "We are spreading Favre Fever to fans everywhere by extending great
savings to our customers so they can enjoy watching the playoffs on a new
TV and feel confident with their purchasing decision," said Karen Austin,
senior vice president and president, Home Electronics, Sears Holdings.
"With the combination of our affordable prices, quality products and
real-time price checks, we know our customers will not waffle on their
decision to buy a new TV so they can enjoy every play of the game to the
fullest."

    To help customers make the right selection, the Sears Blue Electronics
Crew is available for in-store consultation and offers real-time price
checks, financing options and installation that includes wall mounting,
neatly bundling all chords and connection set up to three additional
components.

    Leading up to the game in Miami, consumers can visit
http://www.Sears.com/football to vote for their favorite Brett Favre TV ads and
enter to win a gift card as part of the TV MatchMaker sweepstakes,
happening now through Feb. 7.

    As part of Sears continued commitment to create digital connections
with its customers, the new ads and offers will also be featured on
Facebook, Twitter and MySears.com.

    For more information, please visit http://www.Sears.com.

    About Sears, Roebuck and Co.

    Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation Web site at
http://www.searsholdings.com.


SOURCE Sears, Roebuck and Co.

 

 
Web site: http://www.sears.com

  

 
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CONTACT: Larry Costello, Sears Holdings, +1-847-286-9036,
 larry.costello@searshc.com; or Regina Pelz-Westergaard, Euro RSCG
 Worldwide PR, +1-847-286-8984,
 regina.pelz-westergaard@eurorscg.com