CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Kenmore(R) Introduces New Appliances Focused on the Consumer Experience at 2010 International Builders' Show
Participation at NextGen Home Experience? Supports Focus on Innovation and
Energy Efficiency
LAS VEGAS, Jan. 19 /PRNewswire/ -- Kenmore?, the nation's leading
appliance brand known for quality and dependability for more than 80 years,
will display its new brand vision and full line-up of innovative and energy
efficient products, at the 2010 International Builders' Show (IBS), taking
place Jan. 19-22 in Las Vegas, NV. A visit to the Sears booth C2419 will
provide a hands-on opportunity where attendees can interact with the new
line of Kenmore and Kenmore Elite? High-Efficiency Front-load laundry
products, while learning all about the new design and technology (For a
sample of the products, please see below).
To view the multimedia assets associated with this release, please
click: http://multivu.prnewswire.com/mnr/searsholdings/41872/
Each day during IBS, Kenmore will share its vision for the future
through daily presentations from its designers, engineers and executives.
They will provide perspective on the new direction the brand is taking as
well as share 'behind the scenes' details on the creative process and
development of the new Kenmore High-Efficiency laundry appliances.
Presentations will take place on Jan. 19th at 2:30 p.m. and Jan 20th at 10
a.m. and 2:30 p.m.
In addition to its presence in the Sears booth at IBS, Kenmore will
feature advances in green and technology in the NextGen Home Experience for
the first time. The brand will display its latest laundry and kitchen
products in the real home environment of the NextGen Home, where show
attendees and members of the media can learn more about the products,
including their sophisticated and stylish designs, unique functionality and
breakthrough energy efficient capabilities (For a sample of the products,
please see below).
"Our participation in the NextGen home further reflects and emphasizes
our dedication to providing forward-thinking ideas and innovations that
will foster change in the way consumers engage with their appliances," said
Guenther Trieb, President of the Brand Business Unit at Sears Holdings.
"Consumers expect appliances to give them results that are better,
faster and more convenient than ever before - without a hefty price tag,"
said Betsy Owens, vice president and general manager of Kenmore. "We have
listened to customer feedback on what they want from their appliances, and
this year at IBS, we are taking the brand to the next level with new
innovations, energy efficient capabilities and eye-catching designs
tailored to fit the lifestyles of customers."
As part of the brand's commitment to creating a better, more engaging
consumer experience, Kenmore recently introduced a new, interactive Web
site (Kenmore.com) with great design tips, product information, tasty
recipes and the Kenmore "community." The Web site aims to address
consumers' needs in a fun and creative way and offers unique capabilities
such as a consumer-friendly product finder that simplifies the decision
making process by guiding consumers through their options with an easy to
use tool. Beginning in late January, Kenmore will begin airing new
commercials with the tagline "That's Genius." The advertising campaign
builds on the revitalized brand image and brings the new vision of the
brand to life in full color.
"Our modernized brand positioning is reflected in all of our new
products, incorporating more functionality and sophisticated design
elements then ever before," said Lori Wood, Director of Product Management
for Kenmore. "The new line of high-efficiency front-load laundry products
are challenging existing laundry paradigms by taking fabric care and
convenience to the next level. For example, they provide the customer with
customizable interfaces, highlighted with engaging sounds and color accents
to make laundry not only easier, but a pleasant experience. On top of the
design elements, we also gave customers more control of the outcome with
more setting options and five revolutionary wash motions that offer more
custom cleaning and care than ever before."
Kenmore will feature a wide range of products at IBS in the Sears
booth, including cooking, refrigeration and laundry appliances. A sampling
of the product highlights include:
Laundry
>
-- Kenmore Elite Steam Care(TM) Dryer with SmoothTouch(TM) Controls
-- Kenmore Elite Steam Care(TM) Washer with Smart Motion(TM) Technology and
SmoothTouch(TM) Controls
Kitchen and Small Appliances
>
-- Kenmore Elite Stainless Steel Kenmore Elite 30 inch Freestanding
Induction Range
-- Kenmore Elite 30 in. Double Wall Oven
-- Kenmore Elite 36 in. Induction Cooktop
-- Kenmore Elite Dishwasher with Ultra Wash HE Technology
-- Kenmore Elite 27.6 cu. ft. Bottom-Freezer Refrigerator
-- Kenmore Elite 21.0 cu. ft. Bottom-Freezer Refrigerator
-- Kenmore Elite Trio in Black Stainless Steel
-- Kenmore Elite Stand Mixer
-- Kenmore Elite Induction Portable Cooktop
-- Kenmore Elite Grinder-Brewer Coffeemaker
-- Kenmore Elite Juicer
-- Kenmore Elite Contact Grill
Water Care
>
-- Kenmore Elite Premiere Reverse Osmosis Drinking Water System
-- Kenmore Elite Central Whole Home Water Filtration System
-- Kenmore Elite 420 Series Water Softener
Kenmore Elite appliances that will be featured at NextGen Home include:
>
-- Kenmore Elite Steam Care Washer with Smart Motion Technology &
SmoothTouch Controls
-- Kenmore Elite Steam Care Dryer with SmoothTouch Controls
-- Kenmore Elite Bottom-Freezer Refrigerator
-- Kenmore Elite Freestanding Range with Induction Technology
For more information on the Kenmore products, please visit
http://www.Kenmore.com or http://www.Sears.com.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.
For additional product fact sheets and images, please contact Jemini
Patel.
SOURCE Sears, Roebuck and Co.
Web site: http://www.Kenmore.com
Video: http://multivu.prnewswire.com/mnr/searsholdings/41872
CONTACT: Larry Costello of Sears Holdings Public Relations,
+1-847-286-9036, larry.costello@searshc.com; or Jemini Patel of
Euro RSCG Worldwide PR, +1-212-367-6829,
jemini.patel@eurorscg.com
