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(847) 286-8371

DieHard.com Launches New Website Optimized for Mobile Devices to Assist Drivers Who Are in Duress While Away From Home

    HOFFMAN ESTATES, Ill., Dec. 10 /PRNewswire-FirstCall/ -- When an
automotive battery fails, it usually happens at an inconvenient time and
place, according to the experts at DieHard?. Whether it's on a remote road
far from home or during a snowstorm when you have a car-full of children, a
car battery failure can quickly turn into a stressful and even dangerous
situation. That's why DieHard, the nation's most-trusted automotive battery
brand, has launched http://www.diehard.com and http://www.mobile.diehard.com, both of
which include the following resources:



 >
    --  The DieHard Help Center - with information on how to jump-start a
        battery, install a battery or find the nearest Kmart or Sears location
        to purchase a DieHard battery.
    --  The DieHard Battery Selector - by asking you important questions about
        your lifestyle, climate you drive in, frequency of travel and the
        electronic demand on your battery, this feature provides customers with
        the right product for specific automotive needs.
    --  Maintenance Center - this resource helps you avoid unexpected battery
        problems by providing you with information on how to:
        --  Clean your battery's terminals
        --  Check cables and connections
        --  Check your battery's charge
        --  Protect your battery and yourself during winter's harsh conditions
        --  Prepare your car and its battery for a road trip
        --  Avoid a dead snowmobile or boat battery by "trickle charging" it
        --  Install your new battery and recycle your old one
    --  DieHard Torture Labs - features videos showcasing the strength of our
        number one-rated DieHard? Platinum battery, as it endures the harshest
        tests, proving its power, reliability and durability.
    --  "Legacy" Section - an archive of DieHard marketing and advertising,
        including photos and video from the memorable 1972 "Frozen Lake" ad
        campaign.
    "The new DieHard.com provides a wealth of information from the nation's
most trusted automotive battery brand," said Guenther Trieb, senior vice
president and president, brands, Sears Holdings. "As e-commerce and social
media continue to be a growing part of our business, this site gives us
opportunities to reach our customers with a dynamic, interactive shopping
experience. The Internet allows customers to gather a wealth of information
and make an informed purchasing decision. We launched mobile.diehard.com
just in time for the winter battery-buying season. Having access to
DieHard.com from your mobile device is not only convenient for our
customers, but it can help reduce the chance that they'll find themselves
in a 'duress' situation."

    "We've created three viral videos that are fun and unusual
demonstrations of DieHard Platinum's extreme power and performance," said
Erik Rosenstrauch, DieHard brand general manager. "One is an unusual spin
on a historic TV spot from the 1970s; another shows the many components
that a DieHard Platinum can power and yet still start a car; and the third
shows DieHard powering a street performance and light show by beatboxer
Reggie Watts - while still starting a car. These viral videos are on the
website, along with technical information on why DieHard Platinum is the
most powerful battery on the market."

    About the DieHard brand

    Introduced in 1967, Sears designed the DieHard to produce 35 percent
more usable starting power than other similar batteries. Featuring a
revolutionary tough, thin-walled case of translucent polypropylene plastic,
which was 50 percent thinner than conventional black rubber-type battery
enclosures, the design's extra room meant bigger plates, more acid and
extra starting power. Consumers consistently rate DieHard as "most
trusted," "dependable," "performs in extreme conditions" by overwhelming
margins, according to a 2009 Battery Brand Tracker Survey.

    About Sears Holdings Corporation

    Sears Holdings Corporation is the nation's fourth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has the Country Living
collection, which is offered exclusively by Sears and Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.


SOURCE Sears Holdings Corporation

 

 
Web site: http://www.searsholdings.com

  

 
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CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036,
 lcoste5@searshc.com