CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Bosch Unveils Vision Laundry Products in New 'Anthracite' Color -- Available Only at Sears
With Exclusive EcoSmart(TM) Technology, Bosch Vision Delivers Efficient
Performance without Compromising Any Cleaning Results
HOFFMAN ESTATES, Ill., Oct. 27 /PRNewswire-FirstCall/ -- Sears is the
only retailer in the U.S. to carry the Bosch Vision high-efficiency
front-load washer and dryer in the new "Anthracite" color. Previously
available only in white, these ENERGY STAR? qualified washers and dryers
use advanced EcoSmart(TM) technology, a network of sensors and intelligent
controls, to deliver the most efficient performance without compromising
cleaning results.
In Vision washers, EcoSmart continuously analyzes the wash cycle and
automatically adjusts water level, temperature and suds level. EcoSmart's
water savings are amplified with ActiveWater(TM), a system that uses 70%
less water per load than the industry average. In Vision dryers, EcoSmart
senses remaining moisture throughout the cycle to lower the energy usage.
The units may be stacked or positioned side-by-side in a laundry room
setting.
"As more and more homeowners move laundry pairs out of the basement and
into more visible spaces in their homes, the demand for beautifully
designed washers and dryers has increased. Packaged in a modern color that
complements a variety of design palettes, the new "Anthracite" Bosch Vision
washer and dyer pair deliver superior cleaning results, quietness and are
super efficient while bringing a new level of style to the laundry area,"
said Gotthard von Hundt, Sr. VP of Laundry at Bosch home appliances.
"Sears led the way with the introduction of designer colors in
high-efficiency laundry. Today's announcement of Bosch's distinctive
Anthracite color being available only at Sears is one more reason Americans
should shop Sears first for their appliances," said Nolan Pike, vice
president of home appliances for Sears Holdings.
Bosch Vision in Anthracite is available now at all Sears full-line
stores and have a regular retail price of $1269.99 for the washer, $1159.99
for the electric dryer and $1229.99 for the gas dryer. The Vision products
are also available in white 300, 500 and 800 Series side-by-side or stacked
installation models. Vision washers have a regular price range of $949.99
to $1479.99 and $949.99 to $1439.99 for the dryer.
About Bosch
Bosch home appliances is part of BSH Bosch and Siemens Home Appliance
Group, the third largest appliance manufacturer in the world. Known
worldwide for raising standards in appliance efficiency and quietness,
Bosch is the only US appliance manufacturer with entire product lines of
ENERGY STAR? qualified dishwashers, washers and refrigeration. With US
headquarters in Huntington Beach, CA, the company operates an appliance
park in New Bern, North Carolina comprised of state-of-the-art factories
for washers, dryers, dishwashers, ranges, ovens and cooktops. EcoSmart(TM),
ActiveWater(TM), ActiveClean(TM), ActiveDry(TM), DynamicAir(TM),
EcoSensor?, EcoAction?, AVS(TM), and AquaStop? are trademarks of BSH Home
Appliances Corporation; all rights reserved.
For more information, visit http://www.bosch-home.com/us, call 800.921.9622 to
request a catalog, or follow-us @BoschAppliances.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings
Corporation (Nasdaq: SHLD), is a leading broadline retailer providing
merchandise and related services. Sears, Roebuck offers its wide range of
home merchandise, apparel and automotive products and services through more
than 2,300 Sears-branded and affiliated stores in the United States and
Canada, which includes approximately 929 full-line and approximately 1,200
specialty stores in the U.S. Sears, Roebuck also offers a variety of
merchandise and services through sears.com, landsend.com, and specialty
catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands' End -- among the most
trusted and preferred brands in the U.S. The company is the nation's
largest provider of home services, with more than 12 million service calls
made annually. For more information, visit the Sears, Roebuck website at
http://www.sears.com or the Sears Holdings Corporation website at
http://www.searsholdings.com.
About Sears Home Appliance
Sears is the nation's leading appliance retailer with the largest
selection -- over 4400 models. Only Sears sells the top 10 brands,
including Kenmore, the nation's leading appliance brand. Sears always beats
the competition's price, guaranteed, up to 30 days. Sears offers worry-free
1-year service, guaranteed and free help and support on all brands serviced
by Sears 24/7 by phone. Sears provides next day delivery on over 1600
models -- that's five times more than any national competitor. In March
2009, Sears launched the online ENERGY STAR Rebate Center -- a program to
help educate Americans about the millions of dollars in rebates that are
available for ENERGY STAR-rated products and make it faster to receive
these rebates. Sears has demonstrated its commitment to increasing
America's energy efficiency through its actions over more than 10 years.
Sears sells more ENERGY STAR-rated appliances than any other retailer. In
fact, in 2008, Sears was the first retailer to sell more than 3.1 million
ENERGY STAR-qualified appliances from the nation's top brands, including
Kenmore, the nation's leading appliance brand. In 2008 alone, Kenmore
ENERGY STAR-rated appliances helped save America nearly 700 million
Kilowatt hours, over four billion gallons of water, and over $100 million
dollars. *Kenmore Elite HE5t Steam Washer compared to a conventional washer
manufactured before 2004, using the normal cycle, based on $175 per year
total savings, over 11 year life expectancy.
SOURCE Sears, Roebuck and Co.
Web site: http://www.sears.com http://www.bosch-home.com/us
CONTACT: Jason Avila, javila@rogerspr.com, or Heather Gordon,
hgordon@rogerspr.com, both of The Rogers Group, +1-310-552-4156
or +1-310-552-4194, for Sears, Roebuck and Co.; or Larry Costello
of Sears Public Relations, +1-847-286-9036,
larry.costello@searshc.com
