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Press Release
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CONTACT:

Sears Public Relations And Communications
(847) 286-8371

Sears Invites You to Share Your Story and Enter to Win the ShopYourWay Video Contest!

 WIN A SEARS $500 GIFT CARD AND OTHER GREAT PRIZES BY TELLING US ABOUT YOUR
                           SHOPYOURWAY EXPERIENCE

    HOFFMAN ESTATES, Ill., Oct. 1 /PRNewswire-FirstCall/ --



> WHO: Sears is bringing personalized and convenient shopping to life with ShopYourWay. ShopYourWay allows for shopping to revolve around you 24/7. With convenient options such as Sears2Go, Store2Home, Web2Store and Sears' Personal Shopper consumers can get what they want, when they want and how they want when they shop at Sears or Sears.com. WHAT: Sears is inviting families that have used ShopYourWay to share how this personalized shopping experience has made their lives easier through saving time, money and shopping trips. Families are invited to shoot video of their ShopYourWay experience and submit online at Sears.com/contest. The video that exemplifies the best use of ShopYourWay will win a $500 Sears gift card. WHEN: The ShopYourWay video contest is going on now and ends at 3:00 pm ET on October 15, 2009. WHERE: If you live in any of the cities below, be sure to visit http://www.sears.com/contest to enter the contest and view the Official Rules. Atlanta, GA Baltimore, MD Cleveland, OH Harrisburg, PA Louisville, KY Orlando, FL Spokane, WA Yakima, WA WHY: Can't find what you're looking for or want even more choices? With ShopYourWay, it's even easier to get what you want anytime, anyway, anywhere from Sears. Shopping revolves around you 24/7. SOURCE Sears, Roebuck and Co.

Web site: http://www.sears.com

CONTACT: Carolyn Goldberg, +1-212-367-6947,
carolyn.goldberg@eurorscg.com, for Sears, Roebuck and Co.