CONTACT:

Sears Public Relations And Communications
 
(847) 286-8371

Sears and Craftsman(R) Introduce Craftsman Club Rewards

    New and Existing Members Can Now Earn Rewards for Savings on Future
                                 Purchases

    HOFFMAN ESTATES, Ill., Aug. 6 /PRNewswire/ -- Sears and Craftsman,
America's most trusted tool brand, are introducing a new way to reward its
most loyal customers. With the launch of Craftsman Club Rewards, new and
existing Craftsman Club members can earn points for every dollar spent on
every Craftsman branded tool, lawn & garden, apparel and shoe purchase, and
then redeem those points for Craftsman merchandise. Whether you're a long
time Craftsman Club member or looking to join the Club, a visit to the new
craftsmanrewards.com Web site will get you started down the path to great
savings from Craftsman. Membership is free.

    "Craftsman is excited to extend these money-saving rewards to our
millions of loyal Craftsman Club members," said Martin Lee, vice president
and chief marketing officer of tools, lawn & garden for Sears Holdings
Corporation. "For nearly two decades, Craftsman Club has been one of the
industry's top customer loyalty programs. Now we're introducing a new level
of rewards and savings to the program that will greatly benefit our
members."

    Ready to earn your rewards? Just log on to craftsmanrewards.com to
sign-up. New and existing members can register and begin earning rewards
points immediately. Rewards certificates can be used online at Sears.com
and Craftsman.com, or print them out and redeem them at any Sears store
nationwide.

    The more you spend, the more the savings add up. For every 2500 points
a customer earns, they can receive a $5 reward coupon. The amount of reward
points a customer can receive to use toward the purchase of Craftsman
merchandise is limited only by the amount he or she spends. The coupons can
be spent just like cash on future Craftsman purchases.

    Founded in 1991, Craftsman Club is one of the longest standing customer
loyalty programs. Millions of members turn to Craftsman Club for news on
new products, great deals and seasonal promotions. The Craftsman Club
Rewards program is the newest way that Craftsman is honoring this
collection of job site professionals, everyday do-it-yourselfers and other
loyal Craftsman customers.

    The launch of craftsmanrewards.com is the latest online introduction
from Craftsman, a brand long known for innovation. Earlier this year,
Craftsman introduced a redesigned Craftsman.com home page. Visitors to the
site enter the "Garage of Knowledge," where they can discuss their tool
needs, find the right tool for their project, interact with other site
users, and ultimately make tool purchases. Craftsman also has a Facebook
fan page, YouTube Channel and a new Craftsman Club Twitter profile at
twitter.com/craftsmanclub. Collectively these social media outlets give
customers more in-depth ways to explore and interact with the Craftsman
brand.

    For more than 80 years, Craftsman has developed innovative products.
Craftsman was ranked as the most trusted tool brand in America in the 2008
Harris Interactive Equitrend Brand Study and was recently named favorite
hand tool brand by the readers of Popular Mechanics. For more information
on Craftsman and Craftsman's wide selection of products including hand
tools, power tools, lawn and garden equipment, and storage, visit the
http://www.craftsman.com.

    About Sears Holdings:

    Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.


SOURCE Sears Holdings Corporation

 

 
Web site: http://www.searsholdings.com http://www.craftsman.com

  

 
CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036,
 lcoste5@searshc.com; or Dan Skinner of Zeno Group,
 +1-312-396-9706, Dan.Skinner@zenogroup.com, for Craftsman