CONTACT:
Sears Public Relations And Communications
(847) 286-8371
Craftsman(R) Named Favorite Hand Tools in Popular Mechanics Reader's Choice Awards
Distinction Speaks to Craftsman's Tough, Smart and Long-Lasting Brand of
Tools
HOFFMAN ESTATES, Ill., July 2 /PRNewswire/ -- The results are in and
the readers of Popular Mechanics magazine have named Craftsman as their
favorite hand tool brand as part of the magazine's 2009 Reader's Choice
Awards.
This is the first year Popular Mechanics conducted the survey to
determine reader's favorite choices in consumer products. More than 7,000
participants voted in nearly 30 categories with at least five competing
brands per category. The votes have been tallied and readers selected
Craftsman as the number one preferred brand in hand tools.
"Craftsman is thrilled to be recognized by the readers of Popular
Mechanics magazine," said Guenther Trieb, senior vice president and
president, Brands, Sears Holdings Corp. "The Craftsman brand is built on
arming our customers with the tools, the knowledge and the confidence to
complete a project of any size. The trust that the readers of Popular
Mechanics have shown in our brand is extremely rewarding to everyone at
Craftsman."
For more than 80 years, Craftsman has been a leader in the hand tool
category, providing tough, smart and long-lasting tool solutions to
customers. From general purpose tools to mechanics tool, personalized tools
and plumbing tools, Craftsman offers the right variety of hand tools needed
to get the job done. All Craftsman hand tools come with a lifetime warranty
to provide reassurance that no matter what, Craftsman will be there for
every project, from start to finish.
"The Craftsman brand offers a distinct advantage to the tool portfolio
at Sears," said John Froman, senior vice president and president, Tools,
Lawn & Garden at Sears Holdings Corp. "Through Craftsman we are able to
provide our customers the tools they can use to take on any DIY challenge.
We're excited to see the brand honored by the customers who use those tools
every day.
"Congratulations to Craftsman on this honor," said Bill Congdon,
publisher, Popular Mechanics. "Our readers are very knowledgeable
consumers, and they demand quality and performance in any product they buy.
We consider them to be the neighborhood advisers on Main Street America,
the guys their friends and family turn to for answers, solutions and
recommendations."
Craftsman hand tools are available for purchase at Craftsman.com and at
Sears and Kmart stores nationwide. For more information on Craftsman and
Craftsman's wide selection of other products including power tools, lawn
and garden equipment and storage, visit the new http://www.craftsman.com.
About Sears Holdings:
Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at
http://www.searsholdings.com.
SOURCE Sears Holdings Corporation
Web site: http://www.searsholdings.com/ http://www.craftsman.com/
CONTACT: Larry Costello of Sears Holdings Corporation,
+1-847-286-9036, lcoste5@searshc.com; or Dan Skinner of Zeno
Group, +1-312-396-9706, Dan.Skinner@zenogroup.com, for Craftsman
