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Sears Public Relations And Communications
 
(847) 286-8371

Craftsman.com 2.0: New Web Site Features Enhanced Shopping Experience and Allows Visitors to Talk Tools

    'Garage of Knowledge' is Cyber Heaven for Tool Shoppers

    HOFFMAN ESTATES, Ill., May 28 /PRNewswire-FirstCall/ -- Only Craftsman
could build something this cool. And we're not talking about a new deck,
kitchen or sprucing up your yard--it's the rebuilt Craftsman.com that will
have DIYers everywhere wanting to put down their hammers and pick up the
mouse. The fully redesigned Craftsman.com Web site is open for business,
ready and waiting for shoppers and those who just want to talk tools. The
new Web site provides ease and convenience to consumers shopping online for
Craftsman's world-class hand tools, power tools and lawn and garden
products.

    The new site was built around an interactive "Garage of Knowledge" that
allows visitors to go beyond the typical online tool shopping experience.
Here, customers can discuss their tool needs, find the right tool for their
project, interact with other site users and ultimately make tool purchases.
This convenient and easy-to-navigate Web site is your one-stop shop for
everything related to Craftsman tools.

    "E-commerce continues to be a growing part of our business and gives us
opportunities to reach our customers with a dynamic, interactive shopping
experience," said Guenther Trieb, senior vice president and president,
Brands, Sears Holdings Corp. "The Internet allows customers to gather a
wealth of information and make an informed purchasing decision. The new
Crafstman.com has the resources customers need to make online purchases
enjoyable and effortless. The new Craftsman.com site is also a compelling
complement to our social networking initiatives."

    Craftsman is utilizing the Internet for an enhanced customer experience
beyond the new Craftsman.com. Members of Craftsman's loyalty program,
Craftsman Club, now have a new online forum, http://www.craftsmantooltalk.com,
where members can interact with one another to discuss projects and get
questions answered.

    "The Craftsman brand has always been an essential part of the Sears
experience for millions of customers and the new Craftsman.com serves to
further enhance that experience," said John Froman, senior vice president
and president, Tools, Lawn & Garden at Sears Holdings Corp. "Sears
customers will always turn to Craftsman for the tools they need, as well as
a complete range of products. Now they can turn to our new Web site for an
even better way to shop for tools."

    Customers arriving at Craftsman.com will find plenty of products to
meet their shopping needs for hand tools, power tools and lawn and garden
products. Among the most popular new products is the innovative Craftsman
12 V Lithium-Ion Hammerhead Auto Hammer. This convenient tool combines the
power of an auto hammer that can nail in heads up to 3.5 inches in length
with the convenience of lithium ion technology that makes the tool
lightweight and easy to maneuver in tight corners. The hammerhead's
powerful motor, made with a high speed/high torque design, drives nails
quickly and with minimal effort in materials from construction lumber to
finished wood, perfect for any location where space is at a premium. A
soft-grip handle and LED worklight add to user comfort and convenience.

    For more than 80 years, Craftsman--America's most trusted tool
brand--has developed innovated products. Craftsman has been ranked by men
as the No. 1 brand in America for overall quality. For more information on
these and dozens of other Craftsman products, log on to the new
http://www.craftsman.com.

    About Sears Holdings:

    Sears Holdings Corporation is the nation's fifth largest broadline
retailer with approximately 3,900 full-line and specialty retail stores in
the United States and Canada. Sears Holdings is the leading home appliance
retailer as well as a leader in tools, lawn and garden, home electronics
and automotive repair and maintenance. Key proprietary brands include
Kenmore, Craftsman and DieHard, and a broad apparel offering, including
such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well
as the Apostrophe and Covington brands. It also has Martha Stewart Everyday
products, which are offered exclusively in the U.S. by Kmart. We are the
nation's largest provider of home services, with more than 12 million
service calls made annually. Sears Holdings Corporation operates through
its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' Web site at
http://www.searsholdings.com.


SOURCE Craftsman

 

 
Web site: http://www.craftsman.com

 http://www.craftsmantooltalk.com

  

 
CONTACT: Larry Costello of Sears Holdings Corp., +1-847-286-9036,
 lcoste5@searshc.com; or Dan Skinner of Zeno Group,
 +1-312-396-9706, Dan.Skinner@zenogroup.com, for Craftsman