Strategy Full-time
Strategy Internship Summary
As a vital member of the Customer Strategy team, the Customer Strategy Business Analyst is responsible for working with fellow team members in developing and implementing business-impacting initiatives for Sears Holdings Corporation. The Customer Strategy team is part of the broader Strategy & Customer Insights group and works with all parts of the organization including Marketing, Merchandising, and Store Operations to create and lead customer-driven growth initiatives. Candidates will need to demonstrate the ability to (a) gather and analyze data and generate insights from that data, (b) use those insights as the basis for developing new corporate initiatives, and (c) contribute to enterprise-wide change initiatives.
Scope
The Customer Strategy Business Analyst will partner with other teams within the Strategy & Customer Insights group including Customer Analytics, Customer Research, and Performance Measurement and with the broader organization including Marketing, Merchandising, and Store Operations. The Business Analyst will leverage the work by their partners in the Strategy & Customer Insights group and perform additional data collection and analysis where necessary. It is expected that they will contribute to specific initiatives developed through the insight generation process and participate in these initiative all the way through implementation.
Key Roles and Responsibilities
• Collaborates with Customer Analytics, Customer Research, and Performance Measurement teams to develop insights based on data on customers
• Coordinates with Leaders in Strategy & Customer Insights to identify and prioritize
areas for analysis
• Gathers data and develops thoughtful, robust business analyses
• Analyzes issues, develops insights and formulates data based hypothesis
• Develops partnerships across the business and functional areas of the organization
• Prepares recommendations, financial business cases and presentations for senior management
• Fosters teamwork and works well in a collaborative team environment
• Leads small groups of individuals in support of specific initiatives
• Performs ad hoc analysis as requested
Skill Requirements
• Highly skilled in problem solving especially in situations of high ambiguity
• Ability to apply analytical rigor to understand complex business scenarios
• Active curiosity—Must enjoy gathering and digging deeply into data to identify issues and solve problems
• Strong work ethic complemented by a positive, can-do attitude
• Excellent communication skills: Listening, verbal and written
• Some familiarity with standard customer insights techniques such as: qualitative and quantitative
market research, marketing analytics, statistical and economic modeling, customer segmentation,
and customer profitability analysis
• Excellent PowerPoint and Excel skills
• Bachelors degree from four year college or university
• 1-3years professional experience in management consulting, CRM (non-technical fields),
business strategy, or marketing preferred